BRANDING

Tools and Ideas to Increase Your Brand Relevance

Building your brand relevance over time is perhaps harder than building your brand name when you first begin to advertise your company and its offerings. However, one thing which is greatly beneficial in building brand relevance is content sharing. So, …

Tips to Increase Your Brand’s Online Influence

Exactly like the definition of an ‘influencer’, becoming an Online Influence means that you have successfully created an authoritative image on online sources. Becoming an Online Influence is not easy and becomes even more challenging when the acquired authority has …

Tips to Create Your Online Authority and Personal Branding

Business owners all over the world are focusing on increasing the impact of their Internet Marketing on the target audience by integrating several different tools like:   Content Marketing Social Media Marketing Email Marketing Online Video Marketing   There are, …

Content Curation and Its Impact on Building a Brand Online

Curation is a term widely associated with art galleries and museums. Essentially, a curator acquires, collects, organizes, and maintains items which are also presented for the public to view. Without a shadow of a doubt, countless concepts of the real …

Advice to Entrepreneurs from a Publicly-Traded Company CEO

The gap between a fledging startup and a publicly-traded company seems great. I certainly felt this way prior to serving as CEO of Intelispan.   However, despite the differences in market cap size, I have found that many of the …

Keys to Building a Constructive Personal Brand Online

The significance of outshining one’s competitors is no longer confined to an organizational perspective. Nowadays, every go-getter is going all out to promote one’s unique qualities. These efforts are broadly categorized as Personal Branding. Similar to the widely known Branding …

How to Build a Brand Using Content Marketing

According to the 2013 Content Marketing Institute Report, 85% of B2B Marketers use content marketing to promote their products and the values of their brand. This important finding reinforces the fact that content marketing is one of the major pillars …

5 Effective Brand Building Strategies to Attract Customers

Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth.  The advent of participatory and interactive platforms has …

The 10-Step Plan to Successful Internet Marketing

Internet marketing has grown tremendously over the last few years.  The sheer number of businesses joining the bandwagon of established businesses is a testimony of the enormous income potential of internet ventures.  Though innumerable opportunities abound online, it takes more …

An Introduction to Self-Branding and Online Promotion

Self-branding describes the process in which individuals and entrepreneurs stand out from the crowd. Their primary mission is, identification and affirmation of their own values, whether professional or personal, which is shared by means of different social media platforms.   …

Online Marketing Strategy – Let Your Competition Eat Dust

Popularity is everything. Building a recognizable brand or personal reputation is taking a lot of time and energy.How to succeed? It’s not about how much money you are about to spend. It’s about how well you will spend it.  Depending …

Google Authorship and AuthorRank: Who Owns Your Name?

Those who are not engaged in professional writing or online presentation probably do not care about how Google search engine is presenting them in search results. For others, it’s of utmost importance that they are presented in Google SERP’s accordingly. …

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