EMAIL MARKETING

List Building: Easy and Effective Ways to Capture Email Addresses

List building is a very important process in email marketing.  It not only helps you acquire contacts that you can use for online lead generation, but it also helps you build a community of readers and customers. Since emails play …

Email Marketing Etiquette: Being on Your Best Behavior

While email marketing is a great way of attracting and engaging prospects, some people misuse it to their detriment.  Most marketers and business people just send blast emails without scrutinizing their email campaigns. This explains why they end up getting …

Integrating Your Email Marketing Campaign with Social Media

Integrating social media and email marketing campaign is a powerful technique of attracting and engaging diverse customers and prospects.  It has the potential to broaden the awareness of your brand, increase the number of subscribers, and improve your capacity of …

Email Marketing: Steps to Increase your Email Open Rate

Email marketing is a fantastic way of engaging your customers and building relationships with your prospects.  Though it has great potential for many businesses, most people don’t know how to use emails for internet marketing. And if they do, their …

Tips to Optimize Your Opt-In Forms and Email Marketing Campaigns

Email Marketing is no longer a misperceived or taken for granted strategy. In fact, it is now recognized as a result-oriented Internet Marketing strategy for online businesses. Some of the common aims and objectives for a comprehensive Email Marketing campaign …

Importance of Building and Expanding Your Opt-in List

Online businesses, mostly with a home based business model, are known to bring a revolutionary change in each of the following areas:   Business Operations Product Catalogues Customer Relations Reach & Accessibility   On the whole, every online home based …

A Guide to Email Marketing: Back to Basics

Email marketing is one of the most powerful and effective channels of communicating and engaging prospects and loyal customers online.  What makes email marketing strategy exceptional is that it gives you a chance to personalize your message.  As much as …

The 10-Step Plan to Successful Internet Marketing

Internet marketing has grown tremendously over the last few years.  The sheer number of businesses joining the bandwagon of established businesses is a testimony of the enormous income potential of internet ventures.  Though innumerable opportunities abound online, it takes more …

The Best and Worst Times to Send Your Emails

Alright, so you are targeting high click throughs and open rates, but have you done your homework? Do you know that there are such things as the best and the worst times to send your emails? If not, then this …

Autoresponders: An Important Tool to be Used in Online Business

Technically, autoresponders are computer programs that generate  answers automatically to the e-mails received. It is starting from this definition that marketing has developed this concept in order to enable online business owners to take advantage of all its benefits.   Actually, …

Maximize Your Email Marketing Campaigns

Email marketing does wonders by keeping in touch with your customers and prospects. However, there is a really huge difference between simply running an email campaign and maintaining a savvy one that drives traffic to your site and convert your …

How to Avoid Being a Spammer while You Do Email Marketing

Email Marketing is truly the most powerful and most effective way to reach a wider audience and to convey your messages. Therefore being blocked as a spammer can certainly cause you a lot of headache.   The battle between spammers …

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