How to Use Videos to Market Your Business

Of the various tools available today to market your products or services, videos are perhaps the most effective, if not, the most powerful of all mediums. In fact, the success of using videos to effectively disseminate information about your products or services is somehow dependent upon how you deeply understand your viewers. In today’s busy world, people are bombarded with lots of information, not to mention the many sources of pressures from work and home. That’s why for many busy people, they would rather turn on the television or watch online videos than read books.

In this situation, your online marketing videos are the excellent source of information because you are giving your viewers a brief presentation about your products, services or information about your business. They may not be receptive, but at least you are able to catch their short attention span by feeding them with the right information, at the right time. Remember that these people have no time to scour the news papers and books to get themselves entertained after a stressful day at work. In viewing your videos you are actually helping them save more time by giving them brief and informative videos than reading pages and pages of papers.

In using online marketing videos, your primary objective is to promote your product in a brief and catchy manner, and not to waste your viewers’ precious time. As your viewers are reviewing your video presentation, you are instantly giving them awareness about your products as well as yourself. A brief video introduction is enough for you to arrest your viewers’ attention. The greatest advantage of using online marketing videos is that you have the power to explain the functionality of your products in a few lines as compared to article marketing where you have to explain everything from step one to 50! In video marketing, mere appearance of the product in the video is enough.

In order to deliver your videos to the right people at the right time, you need to devise an effective strategy to distribute or submit your videos to various hosting sites, such as YouTube, Yahoo! Videos and Google Videos. In this way, your videos will be available to the whole world. In fact, Google so loves online marketing videos that they will rank your videos at top searches because more and more people are turning to video demonstrations than reading how-to articles which can take up a lot of your time. In all cases, submitting online marketing videos to these giant Web sites are free.

It is also important to note that an effective online marketing video is only about one to two minutes. In that short span, you need to be able to incorporate the most salient parts of your products or the highlights of your services. The most important of all is to mention the advantages of your products and tell them why they need to have them now or why they need to get your services. If you are not well-versed in video recording, you can hire a professional to help you come up with a powerful video.

Finally, using online marketing videos is an effective method of promoting your products or services. It is expected, however, that your videos are precise, brief and informative. For additional information about the various marketing methods, please visit

Yours sincerely,

Annetta Powell
Your Professional Success Coach

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0 Responses to How to Use Videos to Market Your Business

  1. Mohamed says:

    Hi Anneta ;

    your post is in the exact time , i started to doing the video marketing strategy recently

    Thank you ;
    Mohamed Fawzy

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