ANNETTA POWELL

Serial Entreprenuer

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Branding and Marketing. What’s the difference?

What is the difference between branding and marketing?!   When you’re starting a business there are many words and phrases that you will hear. When you’re not an expert they can all sound the same and you can be left wondering what the difference between them is. Two...

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What is a Unique Selling Proposition?

Want more customers to come to you and not your rivals?    Wish you could stand out more and say ‘pick me!’?   Then you need a unique selling proposition.   A unique selling proposition (USP) is the thing that makes your brand unique.  Not only does it make you...

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What Exactly is Real Estate Wholesaling?

What is Real Estate Wholesaling?   In simple terms, real estate wholesaling is when you find a real estate deal, get that deal under contract with the seller but then sell that contract onto another party. It is a short-term investment which doesn’t require a lot of...

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Why should you invest in real estate?

Let's forget about the stigma that surrounded real estate after the housing market crashed in 2007. Its been about a decade since the crash, and the housing market has since recovered. In fact, it has more than recovered. It's red hot right...

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Now You Are Your Own Boss: Be A Great One

Have you ever thought how your people look at you as a boss?   The pathway to becoming your own boss is not easy. Oftentimes, being a boss makes you encounter a lot of huge challenges, which you never imagined you can surpass, before becoming one. This includes...

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What to Expect When You Decide To Be an Entrepreneur?

If you’ve decided to be an entrepreneur, CONGRATULATIONS! But also, buckle up because it’s going to be a tough ride. Entrepreneurship comes with a lot of challenges that are harsh and downright cruel before they become profitable or rewarding. You will face some of...

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5 Elements of a Luxury Brand

  As a purveryor of luxury goods and services you likely command a top tier price. To keep on your toes and dominate in this space you need to build a brand that positions you as the top pick in your niche. Let's take a look at 5 elements of a luxury brand you need to...

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Why Knowledge is Power

We've all heard the phrase knowledge is power. But do you know the true meaning behind this phrase? Do you hold a deep understanding of how knowledge can transform your life?     This well known phrase was said to have been coined by Sir Francis Bacon. However, the...

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5 Successful Habits of an Entrepreneur

Entrepreneurship isn't for everyone. It's likely the hardest thing you'll ever do (if it were easy everyone would be an entrepreneur). To be successful as an entrepreneur, it's absolutely essential you create routines to help you balance your workload with your...

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5 Myths About Entrepreneurship

Entrepreneurship is often tough and lonely, but it can be very rewarding once your hard work begins to bear fruit. Unfortunately, there are a lot of myths floating around that turn people away from the entrepreneurial lifestyle. Let's take a moment to dispel some of...

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3 Secrets to Mastering Entrepreneurship

Becoming an entrepreneur is not as simple as it sounds. The real deal lies on being successful at whatever business you do. However, for all the struggles you will pass through, the golden crown “Financial independence” awaits you. The big question remains, how do you...

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5 Things to Consider while Building Your Brand

Young companies learn the hard way all the time -- not focusing on building your brand from the beginning can be detrimental to your long-term success. The problem is many businesses don't have an effective brand strategy in place. Naturally, business owners tend to...

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3 Branding Secrets that Pays

Branding can make or break your business. Building a successful brand is certainly no cakewalk. If you want your brand to be successful, you'll have to continue to evolve with the times. What your customers want today may not be what they want three years down the...

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Why should you have a mentor?

We certainly hear the word "mentor" often enough nowadays. With so many gurus online promoting their mentor services it's hard to differentiate the real mentors from the fakes. This reason, amongst many others, have driven many people away from the idea of finding a...

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10 Habits of Successful Real Estate Investors

Real estate Investment is one of the fastest ways to make a lot of money, and one of the quickest ways to lose big money too. To make it as a real estate investor, you need to learn the ropes of the business. Before you claim to be successful in the industry, you need...

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Top 5 Books to Read about Entrepreneurship

“What you read will determine what you will become.” The wise words of Oscar Wilde every entrepreneur should hold dear to heart. The secret to successful entrepreneurship ventures hides in-between the lines of good books, how many have you read?   Sometimes we wonder...

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Why Invest In Real Estate versus the Stock Market

Are you looking for viable long-term investment but torn between real estate and the stock market? Come on board as we analyze the reasons why real estate is better off than the stock market for both short and long-term investments. Real Estate Vs. the Stock Market...

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5 Quick Ways to Overcome Obstacles from your Goals

Knowing the ways to overcome obstacles in any aspect of your life such as the goals you set for yourself is essential in becoming successful. Life is short so you have to move constantly; to make sure that you're taking one step at a time closer to your goals; to...

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Goal-Setting Insights: Excellence Is A Choice

One quote that sums up the requirements of effective goal-setting has something to do with how an individual views excellence. "Excellence is never an accident; it is always the result of high intention, sincere effort, intelligent direction, skillful execution and...

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5 Most Common Goal Setting Mistakes

You have given it your all and yet you still ended up missing your goals. What could have been wrong? Perhaps no matter how much you reflect on the effort you have wasted, you cannot change the fact that might have committed some or all of the most common goal setting...

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Goal-Setting: 3 Ways to Take your Goals to the Next Level

"The trouble with not having a goal is that you can spend your life running up and down the field and never scoring." -Bill Copeland   As we all know, goal-setting is the first step to achieve success. However, it does not end right there. After you have identified...

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Personal Development: Why Some People Lack Confidence

Lack of confidence can be emotionally and mentally crippling that is why many people who want to do something about it enroll in various personal development courses.   Truth is we all feel a little shy at times, and it is a normal thing because the feeling of...

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Simple Ways to Overcome Shyness

Feeling shy sometimes is quite normal. However, if your shyness becomes detrimental to your social relationships and you tend to withdraw a lot from people, then it is something that badly needs attention.   Great thing you can start with several measures to overcome...

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How to Acquire the Essential Qualities of A Great Leader

  Nobody is born with all the essential qualities of a great leader.   Although many of us think that the ability to lead others is a gift, I believe that anyone can learn the essential qualities of a leader. Leadership, just like any other human trait, is not innate....

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How to Create A Personal Development Plan

  We all have our goals in life, and each day we try to accomplish something to get to the big picture. However, do you know that all the steps you go through to achieve your goals comes with a higher success rate with a personal development plan?   Ever noticed the...

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Try This Daily 30-Minute Personal Development Training

  There are so many things that you can do in thirty minutes, one of which is investing in personal development training.   Within this time frame, you can take a bath, savor a meal, get a power nap, do your exercise routine, cook a dish, or watch your favorite...

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Importance of Social Media Marketing

  Social media marketing is a way to gain attention in today’s  various social media platforms. It’s when social media sites like Facebook, Twitter, LinkedIn, MySpace, and Flickr among others are used for purposes of marketing. When a grand audience is required for...

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Personal Development: The 5 Indicators of High Self-Esteem

Self-esteem plays a huge part in one’s success in life.   There are people who suffer from very low self-esteem, and these are the ones who choose to stay in the background. They refuse to take on challenges out of fear that they may fail and ruin everything. They...

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How to Drive Engagement into Your Twitter Marketing?

Let’s face it, when Twitter was launched as the first micro-messaging social network, we were all a little skeptical about how it could help anyone except the short-messaging obsessed teens. Not long after, the chirpy little blue bird surprised us by hitting the 100...

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What is Tweepi? And How to Make the Best Use of It

Managing conversations, followers, and engagement in Twitter is a tricky affair that requires tact, insight, creativity, and balance. You can easily be disoriented if you join the Twitter bandwagon without understanding the responsibility and challenges of Twitter...

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